Brewing and beverage companies are facing constant pressure to increase productivity, improve labeling performance and deliver their most creative solutions yet. Their aim is to attract and keep consumers who are easily wooed by money-off offers and innovative packaging designs. With customer loyalty at an all-time low and performance expectations growing every day, the brands of the future are seeking a new holy grail: one that combines performance with freedom to create product labels that ensure their brand stands out from the crowd.
Labels that say, “choose me,” in every way
But how to balance the need for creativity with speed of production? How will new ideas be implemented without stopping production runs to test?
Find out more at drinktec
End-of-Line Packaging and Labeling Business Manager at H.B. Fuller